WhatsApp Marketing for Eid: A Campaign Playbook for Bangladesh Businesses

Eid is the biggest sales window of the year for most Bangladeshi businesses — and WhatsApp is where the buying happens. The shops that win are not the ones with the lowest prices; they are the ones that reply fastest and keep their orders organised during the rush. Here is a simple playbook.

Plan your Eid campaign in 3 waves

1. Teaser (1-2 weeks before): announce your Eid collection to past customers via an approved broadcast template.
2. Offer (Eid week): send the actual discount or bundle, with a clear deadline.
3. Last call (final days): a short reminder to people who opened but did not order.

Survive the order rush with automation

During Eid week you will get more messages than you can answer by hand. Let AI auto-reply handle price, size, and delivery questions instantly, capture the order details, and send your bKash number — so no sale is lost just because you were asleep or busy with another customer.

Most Eid sales are lost not to competitors’ prices, but to slow replies. Speed is the offer.

A few rules to avoid getting blocked

• Only broadcast to customers who opted in (past buyers or people who messaged you).
• Use an approved template for promotions sent outside the 24-hour window.
• Personalise and keep it short; always allow an easy opt-out.